Myanmar to become a MICE destination

Reinhard Hohler, Chiang Mai (13.12.2012) 

The newly established Myanmar Tourism Federation (MTF) launched its international division recently in an effort to position the country as a new MICE destination in Asia.

Tin Aung Lynn heads the international division, while DM-ID Holland, a leading brand consultancy firm and a subsidiary company of WIR Group, will provide support as MTF's strategic partner to manage the international outreach program. The charter of the international division encompasses strategic planning, destination brand development and communications in both print and social media platforms.

The launch of the international division included a new initiative, namely the Myanmar Business Club (MBC), which will be a platform assisting and connecting businessmen worldwide, who are interested to start commercial activities in the country. Its goal is to offer an integrated approach of showcasing Myanmar to business tourists.

"We are delighted with the setting up of the international division, as we introduce Myanmar to the world and welcome more talent to be part of our dynamic evolution. We are looking forward to increasing the number of tourists and businessmen in Myanmar with our forthcoming programs," said MTF Chairman U Yan Win.

Yangon and other destinations are not short of hotels, who can entertain a MICE event, such as the Kandawgyi Palace Hotel at the Royal Lake, which is located in walking distance of the famous Shwedagon Pagoda. The hotel offers 195 guestrooms, suites and bungalows and is set in a lush tropical garden. It also features the International Thiri Cafe Restaurant, the French fine dining Agnes Restaurant, as well as the Taste Paradise Chinese Restaurant. Its Mingalar Ballroom, Executive Lounge, and Garden Theatre offer a full array of amenities and facilities for any kind of MICE events.

Other sophisticated hotels and resorts are from the Aureum Palace Group, which operates an Aureum Palace with 114 rooms in Bagan, 40 rooms in Pyin U Lwin near Mandalay, 87 rooms in the capital Nay Pyi Taw, 42 cottages at Ngapali Beach/Rakhine, 97 rooms at Ngwe Saung Beach/Ayeyarwady Region, and last not least, 65 villas at the Inlay Lake/Shan State.

For further information, please contact GMS Media Travel Consultant Reinhard Hohler, based in Chiang Mai/Thailand, by e-mail:

MICE = Meetings, Incentives, Conferences and Exhibitions


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